Strategic Marketing: The Importance of Innovation and Relevance

3/24/03


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Table of Contents

Strategic Marketing: The Importance of Innovation and Relevance

Today’s Objectives

Project Backgroound

Marching Orders from Advisory Council

Marketing Research Overview

Methods

PPT Slide

Consumer Survey Methods

Consumer Survey

Consumer Survey

“POP” Quiz

Consumer Focus Groups

Focus Group Discussions

Consumer Focus Groups

Consumer Focus Groups

Consumer Focus Groups

Consumer Focus Groups

Maintaining Product Relevance

Understanding Consumers

Why Innovation?

Role of this Research

Remaining Strategic Questions

Publications

 Author: Cornell

Email: bmh5@cornell.edu

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